Neoliberalism succeeded by seducing workers out of class identification.
Evidence
On the one hand, there was that kind of stick, but there was also at least the appearance of carrots in the Eighties: neoliberalism did not just hammer workers; it encouraged people no longer to identify as workers. Its success was in being able to seduce people out of that identification, and out of class consciousness. — Mark Fisher (edited by Darren Ambrose), K-Punk, 1649
Categorization
- XREF: connects to: Neoliberal school reforms operate as Freirean banking education — James D. Kirylo (ed.), Reinventing Pedagogy of the Oppressed:…, 943; De-industrialisation fragmented labour and replaced class struggle with identity politics — Yanis Varoufakis, Technofeudalism: What Killed Capitalism, 672; Neoliberalism replaces labor with human capital and dissolves the stable self — Philip Mirowski, Never Let a Serious Crisis Go to Waste, 162 (+9 more)
Broader Connections
- De-industrialisation fragmented labour and replaced class struggle with identity politics
#complicates(0.85) — Yanis Varoufakis, Technofeudalism, 672 - Neoliberalism aimed at class decomposition, not market freedom
#expands(0.85) - Identity recognition politics fit neatly into a rising neoliberalism that suppressed egalitarianism
#expands(0.85) — Peter Morey, Islamophobia and the Novel, 688 - Neoliberalism replaces labor with human capital and dissolves the stable self
#expands(0.80) — Philip Mirowski, Never Let a Serious Crisis Go to Waste, 162 - Neoliberalism replaces class analysis with a cynical catechism of limitless self-transformation
#expands(0.80) — Philip Mirowski, Never Let a Serious Crisis Go to Waste, 332 - Identity-based recognition politics can be absorbed into neoliberal markets, displacing redistribution
#expands(0.78) — Peter Morey, Islamophobia and the Novel, 184 - Neoliberalism displaces racial markers onto marketable and consumable identity conditions.
#expands(0.75) — David Theo Goldberg, The Threat of Race, 1606