Micro-celebrity tactics originated with camgirls and spread across social media domains.

Evidence

Certainly, researchers have chronicled micro-celebrity practice among different groups of young people; the word “micro-celebrity” was coined by Theresa Senft in a study of camgirls, not technology professionals. While these tactics will look different when adopted by hip-hop artists, teenage Tumblr celebrities, food bloggers, or Pinterest enthusiasts, what remains common is how social media has rapidly and enthusiastically become bound up in market rhetoric. — Alice E. Marwick, Status Update, 726

Categorization

• DEFINE: Places the coinage of ‘micro-celebrity’ with Theresa Senft and camgirl studies, grounding the field’s key term.
• XREF: Connects to the reader’s prior knowledge of micro-celebrity and self-branding from Bernstein (this book’s conceptual lineage) and Marwick’s earlier chapters. — connects to: Micro-celebrity is a learned status practice rooted in Silicon Valley’s entrepreneurial values — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 314; The term microcelebrity originated in Senft’s 2008 study of camgirls. — Alice E. Marwick, Instafame: Luxury Selfies in the…, 7

Broader Connections

• Micro-celebrity is a learned status practice rooted in Silicon Valley’s entrepreneurial values #contradicts (0.80) — Alice E. Marwick, Status Update, 314