Memorability alone cannot explain which supernatural agents get worshipped

Evidence

However, here is the puzzle: memorability and cultural dispersal are not the same thing as sincere belief in and passionate commitment to religious concepts. There are many minimally counterintuitive agents people know about and think about, but only a subset of these many agents are worshipped. If these cognitive biases operating on belief content are sufficient to explain the persistence of religious beliefs, why do people come to believe in only one or a few supernatural agent concepts, when so many concepts share the same or similar content conducive to cultural success? — Norenzayan, Ara, Big gods - how religion transformed…, 366

Categorization

• XREF: The representation-versus-belief-commitment gap directly parallels the analytical project: Rodrigues mentally represents Apostasy yet the trampling is about destroying his belief-commitment, not his representation. — connects to: Religious agents’ minimal counterintuitiveness makes them memorably transmissible — Norenzayan, Ara, Big gods - how religion transformed…, 364