Media frames shape meaning by selectively emphasizing aspects of a story

Evidence

Framing refers to the indirect communication of meaning and significance, often by selective emphasis on certain aspects of a story or issue. Classic sociological research suggests that framing is an important function for the media (Entman, 1993; Gamson and Modigliana, 1989; Gamson et al., 1992). A “frame” is defined by Gitlin (1980) as an organizing theme or principle that directs the audience to infer meaning. — Emily Greene-Colozzi, Amy Adamczyk, and Senahan Kiyal Keles, Differences in Religious Framing of…, 22

Categorization

• DEFINE: Defines ‘frame’ and ‘framing’ via Gitlin and Entman, the core conceptual vocabulary any media-analysis argument depends on.
• XREF: Connects to standard media-effects and agenda-setting literature (Entman, Gamson, Gitlin) likely already in a comms or sociology reading base. — connects to: Deep stories furnish ready-made narrative lenses for interpreting the world. — Andrew L. Whitehead, American Idolatry, 228