Mass culture and mass markets were integral to corporate capitalism’s ascendancy

Evidence

What he refers to as “world economies”—networks of economic connections of a geographically extensive sort—have existed prior to modern times, but these were notably different from the world system that has developed over the past three or four centuries. Earlier world economies were usually centred upon large imperial states and never covered more than certain regions in which the power of these states was concentrated. The emergence of capitalism, as Wallerstein analyses it, ushers in a quite different type of order, for the first time genuinely global in its span and based more on economic than political power—the “world capitalist economy.” — Anthony Giddens, The Consequences of Modernity, 173 (#expands, via linked claim)

Categorization

• XREF: connects to: Capitalism reproduces itself by drawing civil and cultural life into conformity with its needs; Mass media emerged with agrarian capitalism as culture itself became a commodity.; Capitalist development required the active re-education and moralization of working-class culture (+8 more)

Related

• Capitalism created the first global economy based on economics rather than politics (similarity 0.83)
• Mass media emerged with agrarian capitalism as culture itself became a commodity. (similarity 0.80)
• Corporate capitalism arose from a long decline of entrepreneurial and proletarian phases (similarity 0.80)
• Western consumer capitalism shapes an auxiliary modernizing intelligentsia in the Orient. (similarity 0.79)

Broader Connections

• Capitalism created the first global economy based on economics rather than politics #expands (0.75) — Anthony Giddens, The Consequences of Modernity, 173