Mass consumer culture depended on mass production of housing

Evidence

Together, the government survey and the General Electric advertisement point to a second set of desires that Levitt-style homebuilding fulfilled. The chance to live in a new home was the great dream of millions of families. Beginning in the early 1930s, manufacturers of appliances and furnishings encouraged the dream, and the promotional effort intensified during the war. By 1945, the single-family home with a full complement of consumer goods had become the most common image of “the American way of life.” Yet the image of a mass consumer culture could only become reality with mass production of housing. — Adam Rome, The Bulldozer in the Countryside, 131

Categorization

• XREF: connects to: Mass culture and mass markets were integral to corporate capitalism’s ascendancy; Mass production forced advertising to both create demand and manufacture brand reputation — Tim Wu, The Attention Merchants, 201

Broader Connections

• Mass production forced advertising to both create demand and manufacture brand reputation #expands (0.85) — Tim Wu, The Attention Merchants, 201
• Mass culture and mass markets were integral to corporate capitalism’s ascendancy #expands (0.82)