Mass commercial media were changing older working-class attitudes and values.

Evidence

However, by its publication in 1957, its general intention was unmistakable. It attempted to provide a complex answer to the questions: What were the relations between attitudes in the popular papers and magazines and the working-class readers to whom they were typically addressed? More urgently, how were the newer, more commercially driven forms of mass communications changing older working-class attitudes and values? What, in short, were the “uses” to which this new kind of “literacy” was being put? — Hall, Stuart, Essential Essays, Volume 1, 142

Categorization

• XREF: connects to: The rise of mass media and consumer leisure transformed American life at century’s turn. — Robert D. Putnam, Bowling Alone The Collapse and Revival…, 1315; Broadcast television shifts track thirty years of British cultural decline — Mark Fisher (edited by Darren Ambrose), K-Punk: The Collected and Unpublished…, 1678; Mass media can reset whole societies’ expectations of a normal lifestyle nationwide. — W. David Marx, Status and Culture: How Our Desire for…, 161