Commercial television and experimental video now constitute the cultural dominant.

Evidence

The identity of that candidate is certainly no secret: it is clearly video, in its twin manifestations as commercial television and experimental video, or “video art.” This is not a proposition one proves; rather, one seeks, as I will in the remainder of this chapter, to demonstrate the interest of presupposing it, and in particular the variety of new consequences that flow from assigning some new and more central priority to video processes. — Fredric Jameson, Postmodernism, or, The Cultural Logic…, 207

Categorization

• QUESTION: Jameson himself admits this is ‘not a proposition one proves’ — directly relevant to reader’s question about whether the cultural-dominant thesis is falsifiable.
• XREF: Connects to 2001: A Space Odyssey’s ‘eye in the screen’ and contemporary debates over television versus film. — connects to: The rise of mass media and consumer leisure transformed American life at century’s turn. — Robert D. Putnam, Bowling Alone The Collapse and Revival…, 1315