Early Cultural Studies asked how mass media changed working-class values.

Evidence

It attempted to provide a complex answer to the questions: What were the relations between attitudes in the popular papers and magazines and the working-class readers to whom they were typically addressed? More urgently, how were the newer, more commercially driven forms of mass communications changing older working-class attitudes and values? What, in short, were the “uses” to which this new kind of “literacy” was being put? — Hall, Stuart, Essential Essays, Volume 1, 142

Categorization

• DEFINE: Captures the defining research questions of the Uses of Literacy project itself.
• XREF: connects to: Western media made the poor newly conscious of inequality, breaking old social bonds; Mass commercial media were changing older working-class attitudes and values. — Hall, Stuart, Essential Essays, Volume 1, 142; Television’s arrival raised the question of a shift from class culture to mass culture (+6 more)
• yield-rescued: below the book’s yield-target cutoff, included anyway for connecting to: Western media made the poor newly conscious of inequality, breaking old social bonds; Mass commercial media were changing older working-class attitudes and values. — Hall, Stuart, Essential Essays, Volume 1, 142; Television’s arrival raised the question of a shift from class culture to mass culture (+6 more)

Broader Connections

• Hoggart’s landmark question asked how mass communication changed working-class values #expands (0.95)
• Mass commercial media were changing older working-class attitudes and values. #corroborates (0.93) — Hall, Stuart, Essential Essays, Volume 1, 142