Instagram authenticity markers resist manipulation more than Twitter’s text does

Evidence

Another category of highly followed Instagram users is composed of those who have achieved microcelebrity on another platform, such as the four YouTube stars in the top one hundred. Fashion blogger Rumi Neely of Fashion Toast, for instance, has 342,000 Instagram followers. … Much like Twitter, however, Instagram gives celebrities — or their handlers — an opportunity to create glimpses into the “backstage” moments of their lives. But while tweets are easy to ghostwrite, Instagram photos are not; a publicity photo is easily distinguished from a revealing candid. … As on Twitter, many celebrity accounts may be highly managed and controlled by entertainment companies, but markers of authenticity are harder to falsify given the norm of posting documentary photography on Instagram. — Alice E. Marwick, Instafame, 35

Categorization

  • XREF: Ties to Goffman’s backstage/front-stage dramaturgy and to contemporary deepfake/photo-integrity debates. — connects to: Instagram’s 2014 bot purge pushed Influencers to perform authenticity strategically. — Crystal Abidin, Internet Celebrity: Understanding Fame…, 235
  • SEED: Angle for an essay: how each platform’s medio (text vs. photograph) sets the ceiling for how much self-presentation can be fabricated — an affordances-dictate-authenticity argument.

Broader Connections