Ideology operates through language itself, not merely through false beliefs

Evidence

In speaking their own language, people also speak the language of their masters, benefactors, advertisers. Thus they do not only express themselves, their own knowledge, feelings, and aspirations, but also something other than themselves. Describing “by themselves” the political situation, either in their home town or in the international scene, they (and “they” includes us, the intellectuals who know it and criticize it) describe what “their” media of mass communication tell them—and this merges with what they really think and see and feel. — Herbert Marcuse, One-Dimensional Man, 698

Categorization

• XREF: Presages Althusser’s interpellation via language; also connects to how the ad-driven attention economy structures self-narration in the reader’s attention-economy work. — connects to: Totalitarian collective language is as vacuous as private stylistic caprice — Theodor W. Adorno, Minima Moralia: Reflections from…, 237; A subtle terminological inversion reveals ideology’s work in interpretation. — Fredric Jameson, The Political Unconscious, 1725; Narrative form itself, not author intent, generates ideological content. — Fredric Jameson, The Political Unconscious, 1879 (+15 more)
• SEED: Article angle: ‘speaking the language of your advertisers’ — the empirical claim that personal political descriptions are mediated by media frames, testable against behavioral data in the attention economy.

Broader Connections

• Connotative codes are the linguistic means by which ideology enters culture #expands (0.92) — Hall, Stuart, Essential Essays, Volume 1, 801
• Ideology is a material system of meaning, not merely false consciousness #corroborates (0.90) — Hall, Stuart, Essential Essays, Volume 1, 628
• Ideology functions as signification that attains societal validity and justification #corroborates (0.82) — Chris Allen, Islamophobia, 819
• Language itself is a political battlefield when discourse is indoctrinated #exemplifies (0.80) — Herbert Marcuse, One-Dimensional Man, 713
• Ideological language precedes and enables state violence against target groups #expands (0.78)
• Ideology represents imaginary relations to real conditions of existence #corroborates (0.78)