Ideological premises in media encoding operate unconsciously even for the encoders

Evidence

The premises and preconditions which sustain their rationalities have been rendered invisible by the process of ideological masking and taking-for-granted we earlier described. They seem to be, even to those who employ and manipulate them for the purposes of encoding, simply the “sum of what we already know.” That they contain premises, that these premises embody the dominant definitions of the situation, and represent or refract the existing structures of power, wealth, and domination, hence that they structure every event they signify, and accent them in a manner which reproduces the given ideological structures—this process has become unconscious, even for the encoders. — Hall, Stuart, Essential Essays, Volume 1, 921

Categorization

• DEEPTHINKING: The claim that encoders themselves work unconsciously within dominant ideologies — not as conspirators — transforms how one thinks about media bias debates and about complicity without intent.
• XREF: Resonates with Althusser’s interpellation and Foucault’s discourse; also parallels how economists internalize disciplinary assumptions as ‘just how things are’. — connects to: Ideology reproduces through apparent professional neutrality, not overt bias; Selective perception theory masks the structured clustering of audience misreadings; Media reproduce dominant ideology without direct state command or overt bias. (+16 more)
• corroborated: 2 independent passages support this claim — Hall, Stuart, Essential Essays, Volume 1, 921

Broader Connections

• Power operates partly through perception rather than explicit verbal communication #corroborates (0.85)