Horkheimer tailored the Institute’s intellectual self-presentation to each audience.

Evidence

Horkheimer’s strategy amounted to presenting their own position to Marxist friends' as a form of radical thought, while presenting it to official university people’ as a form of faithfulness to the European tradition in the humanities and philosophy. — Rolf Wiggershaus, The Frankfurt School, 1049

Categorization

• XREF: connects to: Horkheimer saw Institute knowledge as competing with the New School’s practical expertise — Rolf Wiggershaus, The Frankfurt School: Its History,…, 1224; Horkheimer marketed the Institute to sponsors as useful for the state — Rolf Wiggershaus, The Frankfurt School: Its History,…, 1850; Horkheimer wrote the study’s theory section for the Institute’s New World reputation — Rolf Wiggershaus, The Frankfurt School: Its History,…, 604 (+1 more)

Broader Connections

• Horkheimer marketed the Institute to sponsors as useful for the state #exemplifies (0.90) — Rolf Wiggershaus, The Frankfurt School, 1850
• Horkheimer saw Institute knowledge as competing with the New School’s practical expertise #expands (0.85) — Rolf Wiggershaus, The Frankfurt School, 1224
• Horkheimer wrote the study’s theory section for the Institute’s New World reputation #exemplifies (0.85) — Rolf Wiggershaus, The Frankfurt School, 604
• Horkheimer sought applied topics that could present his theory as expert social knowledge #expands (0.80) — Rolf Wiggershaus, The Frankfurt School, 1338