Horkheimer treated marketing the Institute to business as temporary camouflage.

Evidence

Horkheimer’s view was: I don’t agree with industrial sociology; are we supposed to support that now as well? At this period, in which he was on the one hand appearing as a Critical Theorist and on the other trying to make the Institute’s work palatable to business and administrative circles, Horkheimer may have thought that during the setting up of the new Institute this was still a good form of camouflage but that, one day, there would be no need to take it seriously. — Rolf Wiggershaus, The Frankfurt School, 1860 (#expands, via linked claim)

To secure finance and official grants, Horkheimer was even prepared to emphasize the Institute’s participation in post-war reconstruction. In a memorandum to potential sponsors, the Institute was extolled, not only as an institution offering a progressive course of study in sociology and linking the extension of the German tradition of social philosophy and the humanities' with the most advanced empirical research methods of modern American sociology’, but also as a centre offering academic advice on the state’s urgent problems. — Rolf Wiggershaus, The Frankfurt School, 1850 (#contradicts, via linked claim)

Categorization

• XREF: connects to: Horkheimer treated accommodation to industry as temporary camouflage — Rolf Wiggershaus, The Frankfurt School: Its History,…, 1860; Horkheimer marketed the Institute to sponsors as useful for the state — Rolf Wiggershaus, The Frankfurt School: Its History,…, 1850

Related

• Horkheimer treated accommodation to industry as temporary camouflage (similarity 0.93)
• Horkheimer marketed the Institute to sponsors as useful for the state (similarity 0.92)
• Horkheimer positioned the Institute as universal social analysis to avoid threatening specialist sociology. (similarity 0.83)
• Horkheimer publicly advertised social research as a tool for industrial productivity (similarity 0.82)
• Horkheimer tailored the Institute’s intellectual self-presentation to each audience. (similarity 0.82)
• Horkheimer maintained a self-image of scholarly isolation while seeking maximum institutional influence (similarity 0.80)
• Horkheimer prioritized institutional respectability over critical research purity (similarity 0.79)
• Horkheimer wrote the study’s theory section for the Institute’s New World reputation (similarity 0.79)
• Horkheimer secured ample funding for rebuilding the Frankfurt Institute (similarity 0.78)

Broader Connections

• Horkheimer treated accommodation to industry as temporary camouflage #expands (0.95) — Rolf Wiggershaus, The Frankfurt School, 1860
• Horkheimer marketed the Institute to sponsors as useful for the state #contradicts (0.80) — Rolf Wiggershaus, The Frankfurt School, 1850