Horkheimer marketed the Institute to sponsors as useful for the state

Evidence

To secure finance and official grants, Horkheimer was even prepared to emphasize the Institute’s participation in post-war reconstruction. In a memorandum to potential sponsors, the Institute was extolled, not only as an institution offering a progressive course of study in sociology and linking the extension of the German tradition of social philosophy and the humanities' with the most advanced empirical research methods of modern American sociology’, but also as a centre offering academic advice on the state’s urgent problems. — Rolf Wiggershaus, The Frankfurt School, 1850

Categorization

• XREF: connects to: Horkheimer treated marketing the Institute to business as temporary camouflage.; Horkheimer tailored the Institute’s intellectual self-presentation to each audience. — Rolf Wiggershaus, The Frankfurt School: Its History,…, 1049; Horkheimer secured ample funding for rebuilding the Frankfurt Institute — Rolf Wiggershaus, The Frankfurt School: Its History,…, 1861 (+1 more)

Broader Connections

• Horkheimer publicly advertised social research as a tool for industrial productivity #exemplifies (0.80) — Rolf Wiggershaus, The Frankfurt School, 1855
• Horkheimer secured ample funding for rebuilding the Frankfurt Institute #qualifies (0.78) — Rolf Wiggershaus, The Frankfurt School, 1861