External pressure to avoid prejudice can backfire and worsen it.

Evidence

Finally, Allport took for granted that social norms would be influential in cuing the need to “put the brakes on prejudice.” And, while these cues can be effective, they are not completely without costs. For example, Plant and Devine (2001) showed that people who are not privately motivated to respond without prejudice but who are sensitive to external mandates proscribing prejudice (i.e., low internal/high external), comply with pressure from others to respond without prejudice but do not do so happily. That is, their compliance is accompanied by feelings of anger and resentment, and sadly, this anger fuels their prejudice and their tendency to show a backlash against the pressure. — , Rudman, Laurie A - On the Nature of…, 2125

Categorization

• CANDY: “Anti-racism training that coerces compliance can make people racists they weren’t before” — compact and conversation-ready.
• XREF: Connects to reactance theory and psychological backlash in persuasion, plus the moral panic chapter’s theme of coercion producing resistance. — connects to: Sanctions targeting deviants can backfire by worsening the conduct of natural compliers. — Philip Pettit, Republicanism: A Theory of Freedom and…, 978; Aggressive judicial remedies can backfire and worsen the condition they aim to fix. — G. Alan Tarr, Judicial Process and Judicial…, 1564