Emotional capitalism exploits emotions’ fleeting performativity, which feelings lack

Evidence

Feelings also have a different temporality than emotions. They admit duration. Emotions prove significantly more fleeting and short-lived than feelings. Likewise, affect is often limited to a single moment. In contrast to feelings, emotions do not represent a state. The emotion does not stand. There is no emotion of rest. A feeling of calm is easy to conceive. In contrast, the expression ‘emotional state’ has a paradoxical ring. Emotions are dynamic, situative and performative. Emotional capitalism exploits precisely these qualities. Feelings, in contrast, cannot be readily exploited inasmuch as they have no performativity. Finally, affects are not performative so much as eruptive; they lack performative directionality. — Byung-Chul Han, Psychopolitics, 98

Categorization

  • XREF: Why emotions are exploitable recalls Han’s earlier point about psychological/psychic inner life as the terrain of current capitalism. — connects to: Emotions are performative and goal-oriented while feelings need no intentional object — Byung-Chul Han, Psychopolitics: Neoliberalism and New…, 97; Profitable capitalism must forever discover new uncommodified emotions to exploit — Yanis Varoufakis, Technofeudalism: What Killed Capitalism, 129; Emotions can be consumed endlessly whereas things cannot, enabling unbounded consumption (+11 more)

Broader Connections