Emotional capitalism exploits emotions’ fleeting performativity, which feelings lack
Evidence
Feelings also have a different temporality than emotions. They admit duration. Emotions prove significantly more fleeting and short-lived than feelings. Likewise, affect is often limited to a single moment. In contrast to feelings, emotions do not represent a state. The emotion does not stand. There is no emotion of rest. A feeling of calm is easy to conceive. In contrast, the expression ‘emotional state’ has a paradoxical ring. Emotions are dynamic, situative and performative. Emotional capitalism exploits precisely these qualities. Feelings, in contrast, cannot be readily exploited inasmuch as they have no performativity. Finally, affects are not performative so much as eruptive; they lack performative directionality. — Byung-Chul Han, Psychopolitics, 98
Categorization
- XREF: Why emotions are exploitable recalls Han’s earlier point about psychological/psychic inner life as the terrain of current capitalism. — connects to: Emotions are performative and goal-oriented while feelings need no intentional object — Byung-Chul Han, Psychopolitics: Neoliberalism and New…, 97; Profitable capitalism must forever discover new uncommodified emotions to exploit — Yanis Varoufakis, Technofeudalism: What Killed Capitalism, 129; Emotions can be consumed endlessly whereas things cannot, enabling unbounded consumption (+11 more)
Related
- Emotions are short-lived and exploitable; feelings endure and resist exploitation (similarity 0.90)
- Emotion gives psychopolitics efficient access below conscious reflection (similarity 0.82)
- Emotions enable limitless consumption because they are inexhaustible (similarity 0.82)
- Emotions can be consumed endlessly whereas things cannot, enabling unbounded consumption (similarity 0.81)
- Neoliberalism deploys emotion as a productivity resource once rationality hits its limits (similarity 0.80)
- Financial capitalism destroys real value and exploits the psyche (similarity 0.79)
- Feelings are constative while emotions are performative and intentional (similarity 0.78)
- Financial capitalism extracts value by exhausting the psyche itself (similarity 0.78)
Broader Connections
- Neoliberal capitalism exploits the psyche rather than the body as its central productive force
#corroborates(0.88) — Byung-Chul Han, Psychopolitics, 63 - Emotions can be consumed endlessly whereas things cannot, enabling unbounded consumption
#expands(0.85) - Emotional behaviors do not express inner states; they are the states
#complicates(0.84) — Jean-Paul Sartre, Being and Nothingness, 904 - Profitable capitalism must forever discover new uncommodified emotions to exploit
#expands(0.82) — Yanis Varoufakis, Technofeudalism, 129 - Emotional labor requires inducing or suppressing feeling for others’ sake
#complicates(0.80) — Brooke Erin Duffy, (Not) Getting Paid to Do What You Love, 70 - Cognitive capitalism blurs the work-play divide by investing in minds and social relations
#corroborates(0.78) — Max Haiven, Cultures of Financialization, 366 - External inducements can generate genuine emotional bonds where none existed
#complicates(0.78) — Georg Simmel, The Sociology of Georg Simmel, 9158 - Emotion gives psychopolitics efficient access below conscious reflection
#expands(0.75) - Emotionality replaces rationality when disciplinary reason hits a productivity limit
#corroborates(0.74)