Emotions enable limitless consumption because they are inexhaustible

Evidence

Consumer capitalism enlists emotion in order to generate more desires and needs. Emotional Design moulds emotions and shapes emotional patterns for the sake of maximizing consumption. All in all, today we do not consume things so much as emotions. The former cannot be consumed without end – but the latter can. Emotions assume dimensions beyond the scope of use value. In so doing, they open up a field of consumption that is new and knows no limit. — Byung-Chul Han, Psychopolitics, 106

Categorization

• CANDY: Clean aphoristic line — ‘we do not consume things so much as emotions’ — good elevator material for why advertising sells feelings.
• XREF: connects to: Emotions can be consumed endlessly whereas things cannot, enabling unbounded consumption; Profitable capitalism must forever discover new uncommodified emotions to exploit — Yanis Varoufakis, Technofeudalism: What Killed Capitalism, 129

Broader Connections

• Emotions can be consumed endlessly whereas things cannot, enabling unbounded consumption #corroborates (0.90)
• Profitable capitalism must forever discover new uncommodified emotions to exploit #expands (0.75) — Yanis Varoufakis, Technofeudalism, 129