Deliberately mismanaging one’s brand can liberate the person trapped inside it.

Evidence

No Logo turned me into a brand; it was too late to change that. But I figured that I still had one good option left, and that was to become a poorly managed brand, one that broke the rules against dilution and overextension. (This, I suppose, is my version of Leonard Wolf’s dictate “Destroy the box.”) In practice, that meant letting the knockoffs reign free and swearing off the thing that had made me briefly famous—writing and talking about branding and marketing. — Naomi Klein, Doppelganger, 170

Categorization

• SEED: Possible essay angle: the subversive strategy of the ‘poorly managed brand’ as an anti-capitalist life posture.
• XREF: connects to: When concepts meet particulars only externally, administration can brand and liquidate individuals; Corporate marketing language can be weaponized back against the company that wrote it. — Tim Wu, The Attention Merchants, 937