Influencers differ in how fully they collapse self and business into the warehouse.

Evidence

Star is, in many ways, a very traditional capitalist, though his online persona leads one to think that he is merely one influencer among many, many others, immaterially laboring under contemporary capital like anyone else. Star has perpetually worked to differentiate his business of himself—his crafting of an identity for the purpose of attention—from his business of manufacturing and shipping, obscuring his economic activities to maintain his personal economic security. … Unlike Star, who sees the warehouse as relatively distinct from the home, who sees his businesses as (somewhat) independent of his brand as an influencer, MrBeast embraces a complete conflation of self, business, home, and warehouse. — Grant Bollmer, Katherine Guinness, The Influencer Factory, 293

Categorization

• XREF: Star vs. MrBeast cases map cleanly onto my goal of analyzing a real creator via the four infrastructures — two templates for the person-as-firm.