The warehouse is the endpoint where person and corporation fuse.
Evidence
Chapter 4, “Warehouse,” places the concerns of the preceding chapters in relation to recent arguments about logistics and supply chains, and it demonstrates how, for some influencers, the warehouse replaces the home and garage, conflating and linking person and corporation. The warehouse, we argue, is the logical end point of influencer culture, a place where self and commodity are linked, where person and corporation become interchangeable. — Grant Bollmer, Katherine Guinness, The Influencer Factory, 118
Categorization
- DEFINE: Completes the four-infrastructure map: warehouse as logical end point.