Datafication ideology removes the obstacles that once limited capital’s extraction from life streams.

Evidence

There is also the ideology of datafication, which insists that every aspect of life must be transmuted into data as the form in which all life becomes useful for capital. Practically, this means not just attachment to a computer connection but the removal of any obstacles to corporate extraction and control of data once that connection is established. The point is not that data itself is bad but that the compulsion to turn every life stream into data flows removes what was once an obstacle to extracting value from those life streams. — Nick Couldry & Ulises A. Mejias, The Costs of Connection, 96

Categorization

• DEFINE: Defines ‘ideology of datafication’ as the belief that every life stream must become data useful to capital.
• XREF: Connects to Cukier and Mayer-Schönberger’s utopian ‘datafication’ framing this passage explicitly rebuts. — connects to: Data colonialism expands capitalism by absorbing previously uncommodified life streams — Nick Couldry & Ulises A. Mejias, The Costs of Connection: How Data Is…, 68; Data colonialism annexes human life itself to capital — Nick Couldry & Ulises A. Mejias, The Costs of Connection: How Data Is…, 28; Data extraction extends capitalism’s exploitation to all human life, echoing colonial raw-material logic — Nick Couldry & Ulises A. Mejias, The Costs of Connection: How Data Is…, 42 (+2 more)

Broader Connections

• Data colonialism expands capitalism by absorbing previously uncommodified life streams #expands (0.90) — Nick Couldry & Ulises A. Mejias, The Costs of Connection, 68
• Data extraction extends capitalism’s exploitation to all human life, echoing colonial raw-material logic #expands (0.90) — Nick Couldry & Ulises A. Mejias, The Costs of Connection, 42
• Data colonialism extracts human life as data for profit through data relations. #expands (0.90) — Nick Couldry & Ulises A. Mejias, The Costs of Connection, 32
• Data colonialism annexes human life itself to capital #expands (0.85) — Nick Couldry & Ulises A. Mejias, The Costs of Connection, 28