Reversing individualised culture demands resources capital systematically strips away

Evidence

The Tories quickly abandoned the “Big Society” after the 2010 campaign, but the concept did actually point to what neoliberal culture has corroded: the space between “individuals and their families” and the state. In addition to its clunky and uncommunicative name — it was a kind of anti-meme — the problem with the “Big Society” was that, in the Tories’ hands, it was a transparent ruse to dismantle the welfare state. To resocialise a culture that has been individualised to the extent that England has demands massive resources — it requires time and energy, the very things that capital (especially the contemporary neoliberal, English version of capital) strips us of most thoroughly. — Mark Fisher (edited by Darren Ambrose), K-Punk, 1860

Categorization

  • SEED: The ‘anti-meme’ point about the Big Society name failing to propagate is a usable public-communication angle on political brand naming.
  • XREF: connects to: Capital profits from local cultural uniqueness while destroying it via gentrification and homogenization — Max Haiven, Cultures of Financialization, 463; Financialization colonizes culture by fusing economic price with social value — Max Haiven, Cultures of Financialization, 561; Cultural mass production renders people interchangeable copies stripped of individuality — Theodor W. Adorno, Max Horkheimer, Dialectic of Enlightenment, 113 (+10 more)

Broader Connections