Dataism masks itself as anti-ideology while functioning as a controlling ideology.

Evidence

The soul of the second Enlightenment is data totalitarianism, or data fetishism. Although it announces that it is taking leave of all ideology, dataism itself is an ideology. It is leading to digital totalitarianism. Therefore, a third Enlightenment is called for – in order to shine a light on how digital enlightenment has transformed into a new kind of servitude. — Byung-Chul Han, Psychopolitics, 130

Categorization

  • XREF: connects to: The belief that all life should become data is ideological, not neutral. — Nick Couldry & Ulises A. Mejias, The Costs of Connection: How Data Is…, 98; Dataism disavows ideology yet constitutes a new ideology of digital totalitarianism — Byung-Chul Han, Psychopolitics: Neoliberalism and New…, 130

Broader Connections