Data-mining reveals a digital unconscious akin to Benjamin’s optical unconscious

Evidence

One may understand Big Data in analogy to a movie camera. As a digital magnifying glass, data-mining would enlarge the picture of human actions; behind the framework of consciousness it would then disclose another scene shot through with unconscious elements. Big Data’s microphysics, then, would make actomes visible – that is, micro-actions that elude detection by the waking mind. Thus, Big Data could also bring to light collective patterns of behaviour, of which individuals are unaware. This would render the collective unconscious accessible. In analogy to the ‘optical unconscious’, one could call such a microphysical or micropsychical web of relations the digital unconscious. — Byung-Chul Han, Psychopolitics, 148

Categorization

  • DEFINE: Coins the term ‘digital unconscious’ by analogy to the optical unconscious.
  • XREF: connects to: Big Data is blind to the singular event that actually shapes history — Byung-Chul Han, Psychopolitics: Neoliberalism and New
, 176; Data mining actively reshapes and changes human minds — Shoshana Zuboff, The Age of Surveillance Capitalism, 1680; Affective computing treats unconscious emotions as measurable behavioral signals. — Shoshana Zuboff, The Age of Surveillance Capitalism, 888 (+6 more)

Broader Connections