Machines can capture emotional reactions the subject cannot consciously report

Evidence

These behaviors also elude the conscious mind. The machines capture the nanosecond of disgust that precedes a rapid-fire sequence of anger, comprehension, and finally joy on the face of a young woman watching a few frames of film, when all she can think to say is โ€œI liked it!โ€ โ€” Shoshana Zuboff, The Age of Surveillance Capitalism, 882

Categorization

  • CANDY: A striking, vivid image: machines see the nanosecond of disgust that the viewer herself is unaware of.
  • XREF: connects to: Amazon patents a voice-sniffer that triggers offers on overheard emotional words โ€” Shoshana Zuboff, The Age of Surveillance Capitalism, 838; Emotion-recognition machines capture involuntary micro-behaviors faster than human perception โ€” Shoshana Zuboff, The Age of Surveillance Capitalism, 880; Affective computing treats unconscious emotions as measurable behavioral signals. โ€” Shoshana Zuboff, The Age of Surveillance Capitalism, 888 (+6 more)

Broader Connections