Data mining actively reshapes and changes human minds

Evidence

From the very first page I was consumed with an overwhelming imperative: everyone needs to read this book as an act of digital self-defense. With tremendous lucidity and moral courage, Zuboff demonstrates not only how our minds are being mined for data but also how they are being rapidly and radically changed in the process. The hour is late and much has been lost already—but as we learn in these indispensable pages, there is still hope for emancipation. — Shoshana Zuboff, The Age of Surveillance Capitalism, 1680

Categorization

  • SEED: The idea that ‘our minds are being mined AND changed in the process’ is a two-stage claim — extraction followed by modification — worth isolating as its own essay angle on the difference between knowing users and reshaping them.
  • XREF: connects to: Data analytics progressed from describing internal data to prescribing every process and behavior — Nick Couldry & Ulises A. Mejias, The Costs of Connection: How Data Is…, 79; Datafied subjects may progressively unlearn the norms of self-autonomy. — Nick Couldry & Ulises A. Mejias, The Costs of Connection: How Data Is…, 525; Data processes create a new injustice that is simultaneously social and cognitive. — Nick Couldry & Ulises A. Mejias, The Costs of Connection: How Data Is…, 609 (+4 more)

Broader Connections