Contemporary white supremacists present themselves as ordinary, mainstream people

Evidence

One of the interesting things about scrolling through the personal ads is that the faces that appear are nothing like the archetypal image of “The Racist.” There are very few skinheads with Nazi tattoos: these white supremacist “lonely hearts” - mostly in their twenties and thirties - look surprisingly prosaic. — David Theo Goldberg, John Solomos, A Companion to Racial and Ethnic Studies, 2565

Categorization

• SEED: Essay angle: the normalization of extremism through personal branding — how hate movements adopt mainstream dating-culture aesthetics as recruitment cover.
• XREF: connects to: White nationalists feel emboldened to voice their views openly in ordinary settings — Anna Merlan, Republic of Lies, 734