Community-embedded journalism reframes audiences as constituents rather than markets.

Evidence

This approach highlights the communitarian role of local journalism, where journalists tailor their practices in a way that conforms to journalistic standards and mitigates civic atrophy (Tandoc and Thomas, 2015). Such an approach involves reconceptualising the relationship between the journalists and their audience to one where journalists not only recognise Muslims as an integral part of the communities they serve, but also reflect this recognition in the stories that they produce. — Nadia Haq, ‘The National Media Just Sees Muslims…, 53

Categorization

• DEFINE: Defines the communitarian role of local journalism and its anti-civic-atrophy function.