Effective social-change media is co-produced with host communities rather than imposed from outside.

Evidence

The serial dramas are not social programs foisted on nations by outsiders pursuing their own interests. They are created only by invitation from countries seeking help with intractable problems. Population Media Center works in partnership with media personnel in the host countries to create serial dramas tailored to their cultures and addressing their particular needs. The host production team draws on a wide variety of sources, including public health systems, religious organizations, women’s groups, and other constituencies to identify unique life conditions, social practices, and prevailing values. This information helps them to identify the types of changes the dramatizations should address and provides culturally relevant information for developing realistic characters and engrossing, functional story lines. Once a program is aired, producers monitor how listeners or viewers perceive the characters, which ones they identify with, how they view the obstacles and the dramatized options, and what types of futures they envision. Scripts are amended on the basis of this feedback. — Albert Bandura, Moral Disengagement, 2818 (#expands, via linked claim)

We must set out from here if we are to challenge the individualist presuppositions that lead most discourses on the attention economy astray: before being a matter of individualized choices, attention is first of all structured (and spellbound) by collective enthralments, which are inextricably architectural and magnetic, and which are induced by media apparatuses circulating certain forms (rather than others) among and within us. It is based on this capacity to think collectively – the communal νους from which we [nous] emerge as a community – that attention phenomena at the level of the mediasphere must be analysed. — Yves Citton, The Ecology of Attention, 100 (#complicates, via linked claim)

Categorization

• XREF: connects to: Effective social-change media are co-created with host communities and iteratively revised from audience feedback — Albert Bandura, Moral Disengagement: How People Do Harm…, 2818; Community-embedded journalism reframes audiences as constituents rather than markets. — Nadia Haq, ‘The National Media Just Sees Muslims…, 53; Media effects depend on active negotiation with audiences’ existing cultures, not mere transmission. (+3 more)

Broader Connections

• Effective social-change media are co-created with host communities and iteratively revised from audience feedback #expands (0.97) — Albert Bandura, Moral Disengagement, 2818
• Individual choice does not precede but follows collective media enthralments. #complicates (0.72) — Yves Citton, The Ecology of Attention, 100