Categorization reduces uncertainty at a predictable cost to accuracy
Evidence
Categorization is aimed at reducing uncertainties, but uncertainty reduction comes at the cost of increased inaccuracy in perceptions, judgments, and memories. As Allport acknowledged, inaccuracy is difļ¬cult to estimate in the context of social judgments: ānature does not tell us which [categorical] attributes are deļ¬ning, which merely probable, and which totally fallaciousā (1954/1979, p. 172; see Judd & Park, ch. 8 this volume, for a discussion of stereotype accuracy). Allport further suggested that as pragmatic perceivers, people choose when to make this trade-off. ā , Rudman, Laurie A - On the Nature ofā¦, 1158
Categorization
- XREF: Connects to the law of least effort and bounded rationality literature ā Kahnemanās System 1/2 and Gigerenzerās fast-and-frugal heuristics. ā connects to: Cataloguing behaviors is insufficient; deciphering them requires a proper method; Risk-category classification replaced individual screening as credit control logic ā Philip Mirowski, Never Let a Serious Crisis Go to Waste, 360