Basking in reflected glory and downward comparison are complementary affiliation strategies for self-esteem.

Evidence

Basking in reflected glory (Cialdini et al., 1976) is perceiving a positive association with (and presumably admiring) a fortunate or successful other, whereas results characterized as showing downward comparison (Suls, 1991; Wills, 1981) involve distancing oneself from and being critical of a disadvantaged, unsuccessful, or unfortunate other. โ€” Anthony G. Greenwald and Mahzarin R. Banaji, Implicit Social Cognition, 161

Categorization

  • XREF: connects to: Self-esteem rises from joining the positively valued and distancing from the negatively valued. โ€” Anthony G. Greenwald and Mahzarin R. Banaji, Implicit Social Cognition: Attitudes,โ€ฆ, 157; Affiliation and rejection behaviors function as second-order boosts to self-esteem. โ€” Anthony G. Greenwald and Mahzarin R. Banaji, Implicit Social Cognition: Attitudes,โ€ฆ, 162; Discriminating against out-groups directly raises self-esteem โ€” John T. Jost and Jim Sidanius, Political Psychology, 2734 (+6 more)

Broader Connections