Industrial tech companies extract and commodify human attention like fracking extracts oil

Evidence

You are correct: Something is seriously wrong. It has to do with our ATTENTION, our essential ability to give our minds and senses to the world. This precious capacity has been channeled, captured, and commodified by an industry of immense technological and financial power. How? Call it “human fracking.” — The Friends of Attention, Attensity!, 514

Categorization

• DEFINE: Core definition of the book’s key coined term ‘human fracking’ — pinned exactly here.
• XREF: Connects to Wu’s ‘The Attention Merchants’ and Tim Wu attention-as-exploitation work, plus Shoshana Zuboff’s surveillance capitalism extraction thesis. — connects to: Human fracking extracts attentional capacities as industry once extracted physical ones. — The Friends of Attention, Attensity!: A Manifesto of the…, 458; Human attention is being extracted and commodified by an industrial-technological complex. — The Friends of Attention, Attensity!: A Manifesto of the…, 514