A protection firm’s reputation substitutes for and economizes on violence

Evidence

Dealers in protection are no exception. As in all other businesses, a good reputation attracts customers and keeps competitors at bay. But it does significantly more than that. By far the most striking feature of a mafioso’s reputation is that it saves directly on production costs. Car manufacturers benefit from a good reputation, but they still have to produce cars. By contrast, a reputation for credible protection and protection itself tend to be one and the same thing. The more robust the reputation of a protection firm, the less the need to have recourse to the resources which support that reputation. — Diego Gambetta, The Sicilian Mafia The Business of…, 114

Categorization

Category: Definitional Content

  • XREF: Key insight mapping onto the reader’s Schelling credible-commitments framework: reputation IS the product for a guarantor, unlike goods producers. This grounds the Godfather-bond / hostage mechanics the reader is tracking.
  • DEEPTHINKING: The insight that the product and the reputation for the product are identical for protection firms — unlike every other commodity — is a subtle and enduring analytical point.

Broader Connections