Early Twitter

The formative period of the Twitter social media platform, characterized by distinct social norms (e.g., pressure toward public accounts, framing private accounts as a misunderstanding of the medium), experimental influencer practices, and direct access between ordinary users and celebrities.

Claims that use this term

• Early Twitter norms pressured public accounts because privacy defeated self-promotion.
• Early Twitter gatekeepers framed private accounts as a misunderstanding of the medium.
• Early Twitter influencers experimentally iterated on posting style to find a successful formula.
• Early Twitter allowed ordinary users direct access to celebrities.