White influencers receive more pay and perks than nonwhite peers online

Evidence

This privilege given to whiteness has obvious consequences, directly shaping how pay, visibility, and attention are distributed online. Even popular Black influencers are often treated as secondary to white influencers, placing them in a position where they must work harder for a similar amount of attention and less pay. … For the Dubai trip, fifty influencers were invited, yet only one invitee, Monet McMichael, was not white. … While Victor was invited for one week, the white influencers on the trip were invited for two and were often given better rooms and more promotional goods and opportunities than she was. — Grant Bollmer, Katherine Guinness, The Influencer Factory, 39

Categorization

• XREF: Concrete case evidence for the racialized-as-capital claim; connects to the book’s broader racial-stratification-of-attention argument and the reader’s Corpocene framework. — connects to: Top marketing influencers skew overwhelmingly male and white — Brooke Erin Duffy, (Not) Getting Paid to Do What You Love:…, 486