Only conventionally attractive young white or Asian women become top bloggers

Evidence

It must be acknowledged that considerations of “selling out” presume a privileged subjectivity, as brands are unlikely to partner with just anyone. Just as notions of “real people” adhere to existing codes from mainstream media, the selection of “real” brand ambassadors is typically limited to those who reaffirm traditional ideals of beauty and femininity. Hence, the “top bloggers” are overwhelmingly young, white or Asian, and thin, and conform to conventional standards of beauty. This reality skewers the blogosphere’s claims to diversity as the selection of “influencers” gets filtered through the prism of commercial femininity. — Brooke Erin Duffy, (Not) Getting Paid to Do What You Love, 491

Categorization

• XREF: echoes ch3 claim that lack of women in tech reflects bias; also ‘selling out presumes privilege’ resonates with authenticity imprecision in ch5. — connects to: Top marketing influencers skew overwhelmingly male and white — Brooke Erin Duffy, (Not) Getting Paid to Do What You Love:…, 486; Lack of women in tech reflects bias, not a pipeline shortfall — Brooke Erin Duffy, (Not) Getting Paid to Do What You Love:…, 91