Wellness culture and the far right converged on natural-hierarchy ideology

Evidence

As the transnational extreme right—from Giorgia Meloni to Jair Bolsonaro—landed on anti-trans fearmongering as a powerful adhesive to bind together its Frankenstein of “inclusive nationalism,” many of the same people in the wellness world who railed against the unnaturalness of Covid vaccines have begun to speak more openly about the supposed naturalness of the gender binary, and of traditional family roles. Far from the unlikely bedfellows they first seemed to be, large parts of the modern wellness industry are proving to be all too compatible with far-right notions of natural hierarchies, genetic superiority, and disposable people. — Naomi Klein, Doppelganger, 613

Categorization

• SEED: Angle: the ‘naturalness’ frame as a bridge — vaccines unnatural, gender binary natural — a unified epistemology of nature-based hierarchy spanning wellness and reactionary politics.
• ADDENDUM: Relates to the immodesty article’s theme of naturalizing social hierarchy through bodily discourse.
• XREF: connects to: Organic food brands are owned by far-right political Christians — Katherine Stewart, The Power Worshippers: Inside the…, 153