Organic food brands are owned by far-right political Christians
Evidence
When a Whole Foods shopper reaches for a package of Organicgirl premium salad mix, she might be under the illusion that its contents were brought to market by a yoga mama with rainbow flags on her hydroponic greenhouse. But to anyone sitting at the table here in Tulare, these kings of the organics business are very much on board with the hard-right religion and even harder-right politics of Capitol Ministries. — Katherine Stewart, The Power Worshippers, 153
Categorization
- XREF: Connects to consumer-signal reading (voting with wallet misreads ownership) and to literature on how brands mask their actual corporate/ideological owners. — connects to: Conservative evangelicals achieved dominance partly through control of Christian consumer culture — Kristin Kobes Du Mez, Jesus and John Wayne: How White…, 21; Wellness culture and the far right converged on natural-hierarchy ideology — Naomi Klein, Doppelganger: A Trip into the Mirror…, 613
- SEED: Angle: ‘yoga mama’ branding as ideological camouflage — how progressive consumer aesthetics conceal reactionary ownership in the organic and wellness sectors.
- SHARE: A specific person following organic food industry ownership would enjoy this concrete Tulare/Capitol Ministries example.
Broader Connections
- Conservative evangelicals achieved dominance partly through control of Christian consumer culture
#expands(0.75) — Kristin Kobes Du Mez, Jesus and John Wayne, 21 - Wellness culture and the far right converged on natural-hierarchy ideology
#qualifies(0.70) — Naomi Klein, Doppelganger, 613