Web 2.0 rhetoric claims business can embody gift-economy values
Evidence
Burning Man demonstrates a commitment to the same values that Web 2.0 idealizes, and allows technologists to affirm the validity, importance, and presence of these ideals in their lives. Just as Burning Man is a blueprint for creating a community that runs on gifts, bartering, and volunteerism, the rhetoric of Web 2.0 suggests that technology as a business can embody the same values. — Alice E. Marwick, Status Update, 139
Categorization
- DEFINE: Clarifies the ideological move at the core of Web 2.0: business presented as embodying non-commercial community values.
- XREF: connects to: Web 2.0 openness ideology serves corporate profit over individual benefit — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 640; In disembedded global markets information gifts build relationships without prior face-to-face contact — Karin Knorr Cetina & Urs Bruegger, Global Microstructures: The Virtual…, 132; Selling predictions of human behavior superseded serving genuine needs in web economics — Shoshana Zuboff, The Age of Surveillance Capitalism, 293 (+2 more)
Broader Connections
- Web 2.0 openness ideology serves corporate profit over individual benefit
#complicates(0.85) — Alice E. Marwick, Status Update, 640 - Heterogeneous reciprocal gifts injected with money’s character resemble purchase
#complicates(0.80) - In disembedded global markets information gifts build relationships without prior face-to-face contact
#exemplifies(0.75) — Karin Knorr Cetina & Urs Bruegger, Global Microstructures, 132 - Selling predictions of human behavior superseded serving genuine needs in web economics
#contradicts(0.75) — Shoshana Zuboff, The Age of Surveillance Capitalism, 293 - Web 2.0 culture promotes a neoliberal identity that is constructible and improvable.
#expands(0.75) — Alice E. Marwick, Status Update, 495