Web 2.0 culture promotes a neoliberal identity that is constructible and improvable.

Evidence

In other words, social media allows people to strategically construct an identity in ways that are deeply rooted in contemporary ideas that the self is autonomous and constantly improving. But it is Web 2.0 culture that encourages this behavior by advancing a particularly neoliberal conception of the “enterprising self,” one that advocates the use of technology for identity creation and presentation. In social media applications and Web 2.0 culture, identity can be constructed, managed, and changed. — Alice E. Marwick, Status Update, 495

Categorization

• XREF: The ‘enterprising self’ echoes Foucault’s governmentality lectures and Rose’s work on the self as a project. — connects to: Online self-presentation expresses a neoliberal subjectivity applying market principles to identity — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 25; Social media self-presentation is a technology of self-governance under neoliberal capitalism.; Web 2.0 technologies teach self-regulation along business ideals like public schooling did — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 34 (+11 more)

Broader Connections

• Web 2.0 openness ideology serves corporate profit over individual benefit #expands (0.85) — Alice E. Marwick, Status Update, 640
• Neoliberalism survived by co-opting multiculturalism into marketable identity commodities #expands (0.85) — Peter Morey, Islamophobia and the Novel, 185
• Neoliberalism’s durability rests on fusing the economic with the cultural #corroborates (0.80) — Philip Mirowski, Never Let a Serious Crisis Go to Waste, 298