Valuation and evaluation are analytically separable processes of worth attribution.

Evidence

Valuation as a process of worth attribution involves various operations: identifying and selecting which objects should be paid attention (and thus what escapes attention), qualifying what is valuable, i.e., the viewpoint from which objects are praised, estimating their ”worth” within the chosen framework. This last operation can itself bring into play a technical apparatus of varying degrees of sophistication, and produce a quantification of value, possibly in monetary terms. Analytically, we may attempt to distinguish valuation as a process of worth attribution from evaluation involving a second level of judgment, i.e., comparison of this value with an objective to be achieved or the estimated value of something 3 Boltanski and Thevenot’s (2006) model makes it possible to identify the plurality of possible judgement principles, the worth attribution operations, and the different ”tests” to which things and people are subjected in order to reach an agreement on relative worth. — Ève Chiapello, Financialisation of Valuation, 24

Categorization

  • DEFINE: Draws a clean analytic line between attributing worth (valuation) and comparing worth against a benchmark (evaluation) — a useful conceptual tool.
  • XREF: The attention/selection point (what escapes attention) echoes how financialization decides what counts — relevant to the reader’s finance-colonization interest. — connects to: Value is constituted by knowledge and practice, not merely hype. — Kean Birch, Rethinking Value in the Bio-economy:…, 95; Analysis and evaluation are distinct operations from taste and journalism — Fredric Jameson, Postmodernism, or, The Cultural Logic…, 651

Broader Connections