Under surveillance capitalism the product is behavioral data, not the goods themselves

Evidence

The extraction imperative demands that everything be possessed. In this new context, goods and services are merely surveillance-bound supply routes. It’s not the car; it’s the behavioral data from driving the car. It’s not the map; it’s the behavioral data from interacting with the map. The ideal here is continuously expanding borders that eventually describe the world and everything in it, all the time. — Shoshana Zuboff, The Age of Surveillance Capitalism, 418

Categorization

• DEFINE: Sharply defines the core shift: goods and services become ‘surveillance-bound supply routes’ whose real output is behavioral data.
• DEEPTHINKING: The inversion of commodity and data is a paradigm-defining idea that reframes what a ‘product’ even means in the digital economy.
• XREF: connects to: Data exploitation resembles capitalism’s free ride on uncommodified life, not factory labor — Nick Couldry & Ulises A. Mejias, The Costs of Connection: How Data Is…, 326; Data is a social by-product, not a natural substance, captured by distant third parties — Nick Couldry & Ulises A. Mejias, The Costs of Connection: How Data Is…, 287; Collecting data with permission for product improvement is capitalism, not surveillance capitalism. — Shoshana Zuboff, The Age of Surveillance Capitalism, 77 (+3 more)

Broader Connections

• Surveillance capitalism is economic imperatives, not the technologies they employ #expands (0.88) — Shoshana Zuboff, The Age of Surveillance Capitalism, 62
• Collecting data with permission for product improvement is capitalism, not surveillance capitalism. #qualifies (0.82) — Shoshana Zuboff, The Age of Surveillance Capitalism, 77