Collecting data with permission for product improvement is capitalism, not surveillance capitalism.

Evidence

First, it is necessary to distinguish between capitalism and surveillance capitalism. As I discuss in more detail in Chapter 3, that line is defined in part by the purposes and methods of data collection. When a firm collects behavioral data with permission and solely as a means to product or service improvement, it is committing capitalism but not surveillance capitalism. β€” Shoshana Zuboff, The Age of Surveillance Capitalism, 77

Categorization

  • DEFINE: Core definition distinguishing surveillance capitalism from ordinary capitalism on the basis of purposes and methods of data collection.
  • XREF: connects to: Continuous human data collection is not rational life-organization but a commercial fix. β€” Nick Couldry & Ulises A. Mejias, The Costs of Connection: How Data Is…, 621; Under surveillance capitalism the product is behavioral data, not the goods themselves β€” Shoshana Zuboff, The Age of Surveillance Capitalism, 418; Surveillance capitalism is economic imperatives, not the technologies they employ β€” Shoshana Zuboff, The Age of Surveillance Capitalism, 62 (+2 more)

Broader Connections