Under individualism, groups are disposable instruments and people pursue uniqueness and personal happiness.

Evidence

Individuals form, join, and dissolve groups; groups exist for the good of individuals and are means for achieving individual ends; individuals do not owe any particular allegiance to the group as an institution … Individuals are motivated to achieve, be happy, and be unique Conflict is interindividual. β€” Leonard S. Newman and Ralph Erber (eds.), Understanding Genocide, 1069

Categorization

  • DEFINE: Part of Table 7.1’s formal spec of the individualist cultural frame β€” the baseline against which the collectivist frame is contrasted.
  • XREF: connects to: Individualism treats humans as autonomous accumulators detached from community. β€” Rebecca A. Martusewicz, Jeff Edmundson, and John Lupinacci, EcoJustice Education: Toward Diverse,…, 551; Groups organized around personal benefits favor compromise and shed members who gain nothing β€” Leonard S. Newman and Ralph Erber (eds.), Understanding Genocide: The Social…, 1088

Broader Connections