Individualists ground identity in personal autonomy and self-directed happiness
Evidence
It is better for me to follow my own ideas than to follow those of anyone else. 2. My personal happiness is more important to me than almost anything else. 3. Individual happiness and the freedom to attain it are central to who I am. 4. If I make my own choices, I will be happier than if I listen to others. 5. I often have personal preferences.
— Leonard S. Newman and Ralph Erber (eds.), Understanding Genocide, 1106
Categorization
DEFINE: Defines the independence pole against which collectivist interdependence is contrasted in the scale’s framing.
XREF: connects to: Individualism-collectivism does not cleanly predict social identity use — Roderick M. Kramer, Geoffrey J. Leonardelli, Robert W. Livingston, Social Cognition, Social Identity, and…, 1625; Humanism centers individual agency and subjective intuition against received authority — Edward W. Said, Orientalism, 49; Tech-idealized self-improvement lifestyles assume a solitary, unencumbered individual — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 453