TV channels operate as banks loaning out attention capital

Evidence

In the same way that a bank tries to balance its investments between safe bets and riskier start-ups, a television channel shows prominences, who are sure to bring in large attention revenues, alongside some less well-known figures to whom it loans its guaranteed pulling power. ‘The reinvestment of the attraction return creates mental currency, in the same way that a credit bank creates money.’ — Yves Citton, The Ecology of Attention, 160

Categorization

  • XREF: This banking metaphor for media prefigures platforms’ role as attention intermediaries in contemporary digital capitalism. — connects to: Media function like banks issuing credit denominated in attention — Michael H. Goldhaber, The Attention Economy and the Net, 15; Mass media function as banks for the attention economy — Yves Citton, The Ecology of Attention, 159; Attention functions as convertible capital that individuals and institutions can bank and trade — Michael H. Goldhaber, The Attention Economy and the Net, 14 (+4 more)

Broader Connections