Attention operates as a form of capital that accrues interest and concentrates inequality.

Evidence

In the same way as money, attention capital is self-reproducing, earning interest. There is a circular, self-reinforcing and self-reproducing dynamic: attention generates more attention. Paying attention to an attention-rich public figure, a celebrity, is in turn a means of attracting attention (to oneself. This is an essential driving force of activity in social media. One can observe second-order attention wealth-creation: the attention of those rich in received attention is “worth” correspondingly more. What someone rich in attention capital pays attention to (Tweets, posts on Instagram) has far more impact than anything anyone poor in attention capital is interested in; the more followers a Tweeter has, the greater the impact of their tweets, because followers constitute attention capital. — Michael H. Goldhaber, The Attention Economy and the Net, 16

Categorization

  • XREF: Directly extends the originating essay’s attention-economy thesis — this is the core mechanism of the attention-as-capital construct. — connects to: Current attention-organizing logics serve financial interests and are self-destructive. — Yves Citton, The Ecology of Attention, 501; Attention works as a needle weaving global links at the price of inequality — Yves Citton, The Ecology of Attention, 560; Attention itself constitutes productive labor that generates value — Yves Citton, The Ecology of Attention, 148 (+12 more)
  • DEFINE: Defines attention capital and second-order attention wealth-creation through the money analogue and the follower-count metric.

Broader Connections