Traditional industries like insurance now explicitly covet surveillance revenues modeled on Google

Evidence

As the prediction imperative pulls supply operations into the real world, product or service providers in established sectors far from Silicon Valley are enthralled by the prospects of surveillance revenues. For example, the CEO of Allstate Insurance wants to be like Google: “There are lots of people who are monetizing data today. You get on Google, and it seems like it’s free. It’s not free. You’re giving them information; they sell your information. Could we, should we, sell this information we get from people driving around to various people and capture some additional profit source…? It’s a long-term game.” — Shoshana Zuboff, The Age of Surveillance Capitalism, 664

Categorization

• XREF: The Allstate CEO’s ‘it’s not free’ framing echoes the earlier chapters dissecting Google’s behavioral surplus model. — connects to: Google recruited businesses as collaborators by framing surveillance as a premium service — Shoshana Zuboff, The Age of Surveillance Capitalism, 479; Google’s ad-sales leaders carried its surveillance model to other firms — Shoshana Zuboff, The Age of Surveillance Capitalism, 528; Lucrative surveillance revenues deterred firms from inventing alternative market forms — Shoshana Zuboff, The Age of Surveillance Capitalism, 387 (+3 more)
• SEED: Angle: the spread of the Google data-extraction model into brick-and-mortar industries as the normalization of surveillance economics.

Broader Connections

• Behavioral-prediction markets recruit merchants and insurers into the surveillance economy. #expands (0.80) — Shoshana Zuboff, The Age of Surveillance Capitalism, 1083
• Lucrative surveillance revenues deterred firms from inventing alternative market forms #complicates (0.75) — Shoshana Zuboff, The Age of Surveillance Capitalism, 387
• Insurance shifts from mitigating risk to eliminating it via continuous monitoring #expands (0.72) — Shoshana Zuboff, The Age of Surveillance Capitalism, 668