Tracing finance’s cultural impact requires analysis from structural scale down to individual texts

Evidence

Untangling the foundational, destructive force of financial capital within this history and its implications for media has required a move from the macro to the micro, from the warming climate of the forest to the invasive beetle eating the tree. — Andrew deWaard, Derivative Media, 453

Categorization

• XREF: Confirms the book’s move from macro (financial instruments) to micro (individual texts) that the reader’s whole tracing project depends on. — connects to: Finance’s grip on culture can be analyzed through a three-part theory of reproduction. — Max Haiven, Cultures of Financialization, 44